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Social Media Management
We are highly specialised in Meta's family of apps (Facebook, Instagram, Messenger and Whatsapp). Owing to this fact, we only manage these social platforms. We chose to narrow down and refine our expertise in order to achieve optimum outcomes consistently.
Pillar Content
We are able to consistently create high value content by utilising social media guru, Garyvee’s pillar content strategy.
Content Strategy
We craft a custom content strategy & content calendar for your brand centred on your Digital Audit.
Design System
Through clear messaging, engaging content and contemporary design, we design a collection of preset ready to use styles that help structure your brand.
According to Meta's statistics, a disproportionate number of people use Meta platforms via mobile. Subsequently, Meta urges for creators to prioritise mobile first when creating digital ads.
Video outperforms all other ad formats. This is because the digital landscape is shifting toward audio visual content that can be conveniently consumed i.e (via mobile).
According to research, digital content is consumed 41% faster on mobile than desktop. It is therefore best practice to bring the most interesting frame to the front of your digital ads.
Branding should appear in the first five seconds of the ads.
Brand key messages should be conveyed in a swift, succinct and simple manner.
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Paid Digital Ads
Paid Digital Ads are honestly the 'marketing gods' gift to small sized and medium sized businesses. Never before in the history of humanity has the cost and access to attention been so low. Prudent business owners are already rapidly scaling their businesses through paid digital ads.
Attention! Attention! Attention! When you pay for a digital ad, you pay for attention. Paid ads take it a step further by solely targeting the attention of people most likely to engage with your brand and encouraging them to take the desired action, i.e BUY!
The biggest advantage of meta's paid digital ads is that you are able to connect with people who are most likely to be interested in your business.
With over 2.8 billion, that's right BILLION, DAILY users, the biggest advantage Meta's paid ads have is scale. Over and above that, Meta's precision targeting features allows you to spend your ad budget efficiently by breaking an audience down with factors such as age, location, interests, previous engagements and even the mobile device they use!
The beauty of paid digital advertising is its low cost barrier to entry. You can buy ads for a day or a week just to test it out. However, we recommend a more strategic buying method in order to maximise Meta's paid digital ads.
Benez Business Insights
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Keep in step with the heartbeat of paid digital advertising!
